Email redirects

Applies to:
Professional Hosting
Business Hosting
WordPress Hosting


Time Needed:
10 minutes


We recommend that our clients do not utilise email redirection to external mailboxes such as Gmail, Hotmail and Yahoo.

Please note: For help on how to set up email mailboxes, please read 'How to manage your email addresses'.

Why shouldn't I forward emails to an external provider?

There are a number of reasons email redirection is a poor email delivery technique. As ISPs around the globe step up their efforts to combat spam, email direction is frequently caught in the cross fire. The injured party is you, your domain and your email.

Blacklisting - When we forward your email to a third party such as Gmail, we forward ALL your email. This means every piece of genuine email, and every piece of spam email. For their part, Gmail sees your mailbox here at as the source of that spam, and begins to mark your email server as a spam sender. This in turn eventually leads to the blacklisting of your server. Blacklisting means the overnight loss of your email service. We work with blacklists as this happens to de-list servers but the process can be slow and time consuming - and in the meantime - you lose email.

SPF - Sender Policy Framework is an anti spam technique many ISPs use to authenticate the sending server and ensure it is who it claims to be. The technical requirements of email redirection need one server to impersonate another. Because of this impersonation method used by the redirection system, SPF blocks the email redirection as a spam server. Again, the result is you lose email.

What can I do instead?

Firstly, you should create your mailbox here at as a full mailbox. These can be accessed directly with POP or IMAP as standard, through a computer, phone or tablet. If your mail provider supports it, an alternative is to use their MX records instead (this means mail is delivered straight to them).

We understand that many users have a lot of mailboxes, and a lot of different email logins. We also understand that users want to consolidate email logins because of this - which is why email redirection is so popular.

If you're aiming to reduce the number of logins you make to check your email there are still best practice approaches that avoid redirection. Most popular free email services, for example, let you use their tools to pull your email from our servers to theirs.

By avoiding forwarding, you can stop worrying about SPF and blacklisting - and you don't lose email.

What if I still use email redirection?

We still offer email redirection but as we continue to battle spam ourselves, may be forced to revoke this feature at a future date. In the interim, if you do choose to use email redirection you do so at your own risk. We will be unable to assist with any faults that occur with your email service should you use redirection. Any bounces, lost email or errors cannot be investigated by our team for the reasons above.

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