Author: Kitty Lusby

How to create a content schedule and actually stick to it

This is the final post in a series designed to help you launch a content marketing strategy for your business. While you needn’t start with the first post to learn from this one, you can find that article here: what’s the difference between blogging and content marketing? Your website needs freshly updated content to perform well. In most cases, a blog with...

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How Do I Get People To Read My Content?

This post is the 4th in a series to help you develop an exceptional content marketing strategy. Feel free to read ahead – you’ll still get great information. If you intend to incorporate these traffic building strategies into your overall marketing plan, though, it’s a good idea to start with this post about content marketing. Building up your traffic numbers...

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How to do that branding thing

In the previous post in this series, we discussed what content marketing is, how it works, why it’s different than blogging, and how important branding is for effective content marketing. If you missed it, that’s a good place to start before you read this post. Branding your business is an important step. The brand you develop for your company creates...

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What’s the difference between blogging and content marketing?

There’s a huge difference between blogging and content marketing, yet there’s also a lot of confusion between the two. Companies and freelancers have a tendency to plop a blog on their website, type out a few posts, and call it content marketing. After months of work with no results, they end up frustrated that their so-called “content marketing” plan isn’t...

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How To Supercharge Your Website Traffic – It’s Not Just SEO

SEO is awesome. If you want to increase website traffic, you should probably learn how to do it. That being said, optimizing your site for a search engine is not the only way to get new viewers on your webpages. In fact, it might not even be the best way to get your website exposed to a wider audience. With all the...

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Preparing Your Site For The Festive Period

When winter approaches, there are two kinds of bloggers: The first kind are the scramblers – they know they should be capitalising on the seasonal festivities to capture more traffic, but they wait until the last minute, finally announcing their promotions and releasing targeted content just a little too late. The second kind are the pros – they prepare their...

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