We’ve been writing about this big change to Google search for most of 2021, and starting this month the update is beginning. Google confirmed on June 15th that the big performance and experience update would begin in mid-June, completing by the end of August 2021.
The update isn’t expected to make seismic changes in the search giant’s results pages, but it’s something you should be aware of as it makes its presence felt more and more over the coming years. For now, the Core Web Vitals metrics are used as a minor signal to rank websites in Google results, but should two sites be otherwise similar, you can bet that a site with a better CWV score would rank ahead.
For some backstory on this new metric for websites, see some of our earlier posts: